How to Write the Perfect Ecommerce Email Subject Line
Email Subject Lines: The First Big Hurdle
In email marketing, the first hurdle to overcome is getting your customers to open your message. And perhaps the most influential component of any email marketing campaign is your chosen subject line.
To better understand how Ecommerce marketers and store owners can formulate the perfect email subject line, we analyzed nearly 28 million emails — 27,879,642 to be exact — that users sent through the CM Commerce (previously Receiptful) platform. With all that data, our goal is to share information that can help improve how you craft future subject lines.
At CM Commerce, we group our users’ emails into three distinct categories: