How to Write the Perfect Ecommerce Email Subject Line

7. Closing thoughts

Before you hit send, patiently reconsider your subject line. Prior to hitting ‘publish,’ writers at the viral, feel-good site Upworthy craft 25 unique headlines for each story. If your email blast is only going out to a few hundred or a few thousand subscribers, 25 different subject lines may be overkill. However, if you are sending marketing material to millions of customers, it may be a worthwhile use to time to brainstorm 25 ways to tease your message.

Rather than consider subject line copy as a daunting task, think of it as a fun and creative one. By using the advice above, empathizing with your audience and occasionally thinking outside of the box, you will be inspired to write subject lines that perfectly complement the email inside. And to help you get started, CM Commerce’s email marketing tools already offer users a Subject Line Template which you can borrow or build off of so you don’t have to start from scratch.

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