The Ultimate Guide to Ecommerce Customer Segmentation

1. Introduction

Order number 1,000 is a celebration-worthy moment for any Ecommerce store owner.

By this point, you have successfully convinced hundreds of people to purchase your product, and some of those may even be repeat customers. However, most store owners at this stage do not have a solid understanding of who their customers are, and how to market to groups of them effectively. In fact, a recent survey we, at CM Commerce, conducted found that 73% of the 252 store owners we asked stated they did not use customer segmentation. And that is a shame because even light customer segmentation can have a huge impact on your bottom line.

“73% of Ecommerce store owners do not use customer segmentation.”

But first, what is customer segmentation?