Let’s talk about Return On Investment

We have always been a little bit different to other software companies. (We lovingly refer to ourselves as “a group of unique misfits”.)

We think differently about pricing our software. Instead of focusing on a single tool (like e-mail marketing), we have taken the harder route in pursuit of building an all-in-one marketing dashboard. We have built an opinionated product that takes a firm stance on some things (like not enabling our merchants to send more than three abandoned cart emails, because we believe sending more is pushy). And we are working on a non-profit initiative to counteract the growing and widespread consumerism in the world.

I’m not suggesting we’re better than anyone else, but we are at least different. Now I’ll get off my proverbial high horse for a moment. ?

As we have grown our own business in the last 12 months, we have learnt a lot about being frugal, financially disciplined, capital efficient and crucially: profitable. We are a small team and have limited resources, so it is always a challenge to balance one’s priorities. In favour of maintaining our independence (to be better able to serve our customers), we have also declined the route where we have a Sugardaddy VC to plaster over our financial inefficiencies.

It is on that backdrop, that we are introducing our new 6-month, money back guarantee. On the surface, this guarantee is designed to reduce the potential risk for prospective customers that want to consider CM Commerce Premium; if it doesn’t work, we’ll just refund your money.

More importantly though, this guarantee is underpinned by a few fundamental beliefs:

1. It is important for any business to control their finances and expenditure. This is especially true for young and / or smaller businesses that are always battling some or other constraint.
2. Software should work and – like other expenses – should contribute to making your business better. If you can measure that ROI, it should definitely be positive.
3. No new action, decision, tool or campaign will be a silver bullet within your business. Growing your business requires small, incremental steps over a longer period of time. We want to encourage our customers to stick with and tweak CM Commerce risk-free for 6 months to see that positive ROI.

This is our continued commitment to work with our customers, be a positive ROI in their business and be true partners in their growth. We’re definitely keen to work with anyone and everyone (and especially our much-loved, existing customers) in 2018 to do a deep dive into the actual, financial performance of your marketing.

If this sounds like you, have a look at our new 6-month money back guarantee and start using CM Commerce right away.

PS. This is an experiment for us at the moment and we’re currently limiting this guarantee to anyone that starts using CM Commerce Premium in January.

(Photo by rawpixel.com on Unsplash)