Want to Outsmart Competition? Dig Where Others Aren’t Looking

Guest Author

Would you start a business in a town which, according to the latest census, has a population of 135 people? Jonathan Clammer did just that, and his business is thriving.

Salem Essentials Apothecary is a brand that aims to make natural products affordable for everyone. And while it exists online, most of its business comes from selling directly to the community.

In this episode, we talk to Jonathan about his favorite ways to make sales in places where other businesses are not looking.

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Some of the best quotes from the episode:

For a local business, the story is better said one-on-one. Click To Tweet The online market is overcrowded. Find a way to personalize your business and make it your own. Click To Tweet I want to be able to sleep well at night, knowing that our products are giving people benefits. Click To Tweet

Find out more about Salem Essentials Apothecary:

**Find out more about Salem Essentials Apothecary**:

Credits:

  • Music featured in this episode was “Celery Man” by Birocratic and can be found at www.soundcloud.com/birocratic.
  • This podcast was produced by comealivecreative.com.