Copywriting 101: How to Write Compelling Content

Aleana Bargaoui

Have you tried to write a Facebook ad or newsletter email? Did you go back and forth with the text and phrasing countless times?

This is copywriting.

It can be fun. It can be draining. But it doesn’t have to be a mystery.

Today’s guest is Lianna Patch, Copy Director at, and professional conversion copywriter. In less fancy terms, she will help you write better messages that will get your customers engaged.

(Or you can subscribe and tune in with iTunes.)

Some of the best quotes from the episode:

When in doubt, test. Click To Tweet It’s not hard to let down a robot. If your copy sounds personal and human, you’ll get better results. Click To Tweet The more the product costs, the more resistance you’ll face, and the more convincing your copy should be. Click To Tweet


Lianna’s favorite resources:

And of course…

Find out more about Lianna Patch:


  • Music featured in this episode was “Celery Man” by Birocratic and can be found at
  • This podcast was produced by