Now You Can Stay Relevant and Have Limited Products with Headbands of Hope

Guest Author

In this episode, we discuss the pros and cons of selling only one product and being hyper targeted.

Jessica Ekstrom was an intern at a wish granting organization, when she noticed that a lot of kids loved to wear headbands after hair loss from chemotherapy. With this simple idea, she founded Headbands of Hope. For every headband sold, a headband is given away to a child with cancer. Headbands of Hope is just one example of how a company that didn’t need a ton of products to scale and remain interesting.

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Some of the best quotes from the episode:

Entrepreneurship is impulsive problem solving, and the answer is to start a business. Click To Tweet The way to keep a single product fresh, is to anticipate trends. Click To Tweet You shouldn't have to choose between making a difference and making a living. You could do both at once. Click To Tweet

Find out more about Headbands Of Hope:


  • Music featured in this episode was “Celery Man” by Birocratic and can be found at
  • This podcast was produced by