The Right Way to Juggle Wholesale and Direct to Consumer

Guest Author

Every entrepreneur wants to sell more, that’s why wholesale can be an attractive business model.

But when a product is the entrepreneur’s brainchild, it can feel particularly difficult to let go of control. This is especially true when the brand story is an important component of the product.

In today’s episode, we chat with George Brooks from Banded2gether, about creating a tangible difference in the world, and the challenges of juggling wholesale and retail.

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Some of the best quotes from the episode:

We launched straight into wholesale first. We underestimated the draw of direct to consumers. Share on X With POS, presentation is everything. We help retailers sell by providing tools like displays and merchandising. Share on X The challenge with wholesale is our message can be diluted. With every order we ship a card that tells our story. Share on X

Find out more about Banded2gether:

Credits:

  • Music featured in this episode was “Celery Man” by Birocratic and can be found at www.soundcloud.com/birocratic.
  • This podcast was produced by comealivecreative.com.