How to Scale Your Business Internationally with Neals Yard Remedies
Neal’s Yard Remedies has been in business for a whopping 35 years. Regardless of how you want to look at this, that kind of longevity in business is a real accomplishment.
In this episode we spoke to Neal’s Yard CEO, Lisa Costello, and we do a deep dive about their company values and how everyone on the team shares those values. Lisa also gives us some insight into how they scaled their global business and built a chain of retail stores to compliment their Ecommerce activities.
And they’ve done all of this in a sustainable way which supports their vision of making organic skincare products that makes people feel beautiful.
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Some of the best quotes from the episode:
One’s personal values should always be reflected in the business. Share on X This is 2016. People are pretty comfortable using the internet. Share on X I found a product that I’m passionate about and can talk about all day long. Share on X If you can be passionate about your job, then you’re really lucky. Share on X Testimonials on your site builds the kind of trust that a customer has when walking into your store. Share on X I’m a huge fan of calendar entries. I’m also a constant list maker. Share on X You can probably solve any problem if you really wanted to solve it. Share on XFind Neal’s Yard elsewhere:
- Store: http://www.nealsyardremedies.ca
- Twitter: https://twitter.com/NYR_Canada
- Facebook: https://www.facebook.com/nealsyardremediescanada
- Pinterest: http://www.pinterest.com/nyr_canada
- Instagram: http://instagram.com/nyr_canada
Credits:
- Music featured in this episode was “Celery Man” by Birocratic and can be found at www.soundcloud.com/birocratic.
- This podcast was produced by comealivecreative.com.