20 Ecommerce Email Examples for Outstanding Results
CM Commerce Team
Every time you communicate with a customer, your relationship with them is influenced.
Email marketing’s main strength has always been its versatility. This makes it a great tool for the modern ecommerce marketer, who’ll need to communicate with customers at various stages of the shopping and buying processes.
The best way to get ideas is to look at ecommerce email examples proven to work.
Get inspired by these outstanding ecommerce email examples. The right email can improve sales numbers, build your brand, and can be effective whether a customer is browsing, buying, or even following up after a purchase. Here are 20 ecommerce email examples you can draw inspiration from.
What do customers like besides great products? Certainty. Triggered emails like this shipping confirmation email from Taylor Stitch take the guesswork out of things for your buyers. Ecommerce email examples like this show when simplicity and a text-heavy presentation is appropriate.
Your buyers want to know their order was received in your system, completed with all the details including the product, shipping/billing addresses, shipping method, and price. Add in options to track or initiate a return, and this email gives recent buyers everything they need.
When it comes to showing off special deals and products, presentation is everything. Taylor Stitch’s email gets your attention right away, using sleek images of the product. There’s also just enough text to help you see how you’ll save with this deal.
This email is great because it perfectly balances appropriate images and need-to-know information, keeping things simple, so the products speak for themselves.
You’ll never want to see your customers abandon their carts, but maybe they had a browser problem or simply got busy and forgot about finishing up their transactions. Abandoned cart emails can be triggered when a product is left in a cart for a set period of time without completing the transaction.
This email from Food52 is designed with a simple format, combining one basic image with a conservative amount of text. Rather than a lengthy plea for the customer to finish their purchase, it functions more like a gentle reminder.
Referral programs are a great ecommerce tactic for gaining more customers through word-of-mouth promotion. Ecommerce email examples of this system should always be clear of how they’re rewarding the person who referred the company.
This referral credit progress email from Massdrop is not only clear, but it provides a clickable link where customers can track the journey of the person they referred, so they know when their reward is coming.
There’s nothing like being given a warm welcome when you join a company’s mailing list. This email from Massdrop gives users plenty of direction on what they can do next.
They can contact the company, give feedback, join in community discussions, or explore a wide variety of product categories. Welcome emails should be a holistic launch pad with multiple click-through options consisting of minimal text.
The launch of a new product is always important to promote, especially if you’re looking to increase sales numbers. This email from Peloton shows how to do it the right way.
Start with a simple image of the product, followed by one header, and a small amount of text broken up into several sections. Close it out by giving readers the option to find more information, and you’ve effectively put your new product on the market.
If you have the technology on your site to track users’ activity, you can set up product update emails like this one from UNIQLO. If you know what they want, you can let them know when the price drops.
This simple reminder is a great way to alert them to a deal they may have otherwise missed, and it shows them you’re out to help them save. Cap it off with a couple of other item suggestions for good measure.
If you’re in the tech industry, support is everything. Customers need to know exactly how to get the most out of their purchases. This Zoom webinar invitation shows how to promote this type of help.
With an invitation to schedule, a list of upcoming events, and more, this email combines everything you’ll need to empower your customers with the knowledge to use your products. It could also save you from getting a few thousand questions emailed to you.
It’s never fun for customers to log into their account and think: “What’s going on?” When changes are being enacted, it’s wise to update those affected via email.
Coinbase’s account changes notification is an example of how to do it, with a clear header, simple paragraph, and a clear list of changes to expect. When your customers feel up to date on your product or service, they’ll be more likely to use it with confidence.
In eBay’s case, this email is about helping buyers try their hand at selling. However, this format can be used to help customers take advantage of any lesser-used aspect of your product. If it has a function they aren’t focusing on, show them the basics.
Simple bullet points and distinct sections make it easy to explain the fundamentals and get your readers curious enough to explore more.
Another help email, this one from Squarespace goes for a more interactive approach by having a video included. It also has links to help guides and webinars, so you can search around yourself or go into a more interactive environment to get the answers you need.
Notice the alternating image placement from left to right in the body. This isn’t just better for aesthetics; it makes things seem simpler and easier to digest.
This email from Design Files takes the video tutorial a step further, making it the focal point of the content. It’s focused on a specific aspect of the product, which makes it a good candidate for targeted content.
If your customers seem to have a lot of questions about one particular aspect of your product line, consider making a video explaining things and sending it in an email. The presentation may be simple, but that’s good, since the bulk of the content will be in the video.
There’s nothing worse than missing out on a sale, and the best way to keep customers informed is to let them know how much time is remaining.
This Nokia email lets readers know a sale is winding down and provides little information about what’s available. The best thing about these emails is that they can be sent at various intervals—when there’s a week left, three days left, one day left, etc.
Here’s Barebones’ time-sensitive sale email. However, this one shows how you can get a bit more creative with your CTAs.
Rather than just saying the sale is ending and providing a link to the product page, each product or product category can get its own link. The advantage is that it helps users save that little bit of time when they’re looking to get to the sale as quickly as possible.
When a product trial ends, there are a lot of variables to consider. Will the customer continue on as a paying subscriber? Will they know why they’re being charged?
Simple ecommerce email examples like this one show how to keep them informed about the upcoming change. Point of advice: provide them with easy help and contact links, so they can follow up with their decision.
Why wait until a product is launched to promote it?
If you want to build anticipation and get the store page a lot of attention on launch day, start talking about the product in the days or even weeks leading up to its release. This email from Boosted does it right with a minimalist presentation that adds to the mystery factor.
Ecommerce emails come in many forms. Product launches, cart recovery, purchase confirmation—what do they all have in common? They get right to the point quickly. Remember:
Ecommerce emails should be concise and focused on the topic
Use a combination of images and text, but take a conservative or minimalist approach
Provide good links to the product pages or support resources readers may need
When you think about your readers, the ideas for email design and click-through options will become apparent. Once they do, you’ll be creating great ecommerce emails just like these.
First impressions are everything. Learn how to master your first ecommerce email campaign here.