Yes, you’re already an online store owner. You have your fancy website, with your high-tech systems to process orders and your state-of-the-art payment processors – all ready to make you lots of money.
After a few days of launching, though, you find out that you’re not making any money at all !
You’ve invested a sizable amount of money in improving your SEO, developing a story behind your company and even posting several guest posts on high-authority websites in your industry.
But still, no sale happens. No orders are purchased. And now you’re left wondering if you can still call your old boss and get your old job back.
Before you do anything drastic, why don’t you spend a few minutes of your time in working on the solution first?
In this blog post, you’ll learn about the five easy Ecommerce marketing tips that you can implement today to start increasing your sales.
What it is: Retargeting works by keeping track of your website visitors and displaying your ads to them – even though they’re already visiting other websites.
Since only 2% of first-time visitors generally buy from you, you need retargeting to consistently remind your visitors of your company’s presence and how your products can potentially make their lives better.
Website visitors who are retargeted with display ads are 70% more likely to convert on your online store.
As an example, I visited the accommodation website, Agoda, and looked around their hotel deals.
I exited without booking or reserving anything. I simply looked around.
After a few minutes, I go on Facebook and I see this under the sponsored tab:
How you can do this: With around 1.393 billion monthly active users, you can consider Facebook as the top social network. If you want your reach the right customers across their multiple devices, you can simply start with Facebook retargeting.
This way, your brand can remain at the top-of-mind-awareness. At the same time, your customers can easily click on the retargeted ad on Facebook, go to your website and complete your desired action – buy from you.
Do Facebook retargeting today by trying out retargeting solutions, such as AdRoll. You can get a 2-week free trial.
If you want to read more about retargeting, read Hubspot’s amazing guide A Beginner’s Guide to Retargeting Campaigns.
2. Abandoned Cart Emails
What it is: There are instances wherein a customer will visit your website, shop around, include items in their cart – but never complete the whole checkout process.
67.45% of online shopping carts are abandoned. This means that for every 100 potential customers, 67% will leave your online store without even purchasing anything.
Sending abandoned cart emails can give you another opportunity to bring your customer back to your online store’s website while they are still consciously shopping around for a specific product or service.
In a way, it works similarly to retargeting. However, the big difference is that retargeting is paid, whereas sending abandoned cart emails is free.
You can use an “abandoned cart email” so you can send them a gentle reminder of their recent activity.
How you can do this: If you want to do this automatically, you need to set up a system that can detect if a visitor has visited your checkout page but has not visited your “order confirmation” page.
This way, you can easily send an email address to follow up and ask why they haven’t completed their transaction with you.
Several solutions such as Barilliance provide services which can allow you to send cart abandonment emails, among others.
3. Referral Offers
What it is: Time and time again, different studies have proven that friends buy from friends – if not from friends, people also make purchase decisions based on the recommendations of their friends.
It’s a fact that 65% of new business comes from referrals. Additionally, people are 4 times more likely to buy a product or avail of a service if the referral came from a friend.
In referral marketing, this goes both ways: you can reward your customer by buying from you and referring their friends, or you can simply reward them just by referring their friends to you.
How you can do this: You don’t need overly complicated systems to put this in place.
Simply send an email blast asking your existing customers to give you one name (together with his contact number and email address) of a friend who they think can benefit from your products.
Be sure to emphasize that you’ll give them 50% on their next purchase for every successful referral that comes your way.
4. Point-based Loyalty Programs
What it is: Point-based loyalty programs allow you to offer a better shopping experience for your customers while generating company revenue at the same time.
In order to give love to your business and to your patrons, you need to be set on building a sustainable loyalty program.
A loyalty program like offering points for purchases in your online store may help in increasing your sales. After all, one loyalty program member spends up to 13% more than two non-members.
If this isn’t enough to convince you to get started with offering a loyalty program, get this: 54% of survey respondents would consider purchasing more from your company if this means that they can get a reward for their loyalty.
How you can do this: Before anything else, you need to draft the terms and conditions of your loyalty program today. After all, you can’t just get a software and randomize everything, right? Spend at least one hour and brainstorm with your team about this.
Here are some guidelines in producing your points-based loyalty program:
- All purchases from your online store should earn points.
- Make your reward points valuable and worth earning.
- Keep the dollar-to-point conversion calculation as simple as possible.
There are a few software companies that help you create loyalty programs without any coding from your side, such as Sweet Tooth or Rezoop.
5. Upselling and Cross-selling
What it is: In upselling, you encourage your customers to purchase upgrades (better features, better specifications, more volume) or to get the more expensive version of what they’re buying so you can maximize the value of their purchase (higher price).
Upselling works because of the 60×60 rule: 60% of customers will buy an additional product worth 60% of the one they just bought when offered an upsell.
Cross-selling allows you to encourage your customers to buy complimentary items that would add value to the already chosen product.
The probability of selling to an existing customer is 60% to 70%; whereas the probability of selling to a new prospect is 5% to 20%. Additionally, with upselling, there is less friction so you can encourage your existing customers to spend more with your brand.
How you can do this: Upselling and cross-selling are generally done while the customer is browsing and adding items to their cart. But what if you can start an innovative way with offering these to your clients?
Stand out from the crowd and include your upselling and cross-selling efforts in your transaction receipts.
The best time to approach a customer with a welcome email including other product suggestions is immediately after their first purchase.
The best part about including your upsell in your transaction email is also because customers engage with transactional emails such as order, shipping and return/exchange notifications at a much higher rate than they do with promotional and branding-focused campaigns!
If you’re looking for a no-cost solution to help you cross-sell, upsell, or even incentivize a future customer purchase, you can create your free account with CM Commerce today and start increasing your Customer Lifetime Value and boosting your profits today.
Other tools that allow you to upsell your customers are Conductrics and Evergage.
In the world of Ecommerce, there’s no such thing as getting sustainable profit overnight.
You need to invest significant amounts of time and money for you to find out which Ecommerce marketing tactic will work in driving consistent and profitable traffic to your business.
With these five Ecommerce marketing ideas, which one are you most likely to implement today?
Remember, it’s hard to compete for your customer’s attention if you’re not consistent enough.
Implement these Ecommerce marketing ideas today and get ready to see a substantial increase in your profits – over time.
You just need to constantly remind your customers that you care about their business and that you’re definitely here to stay.
Have you ever tried any of the previous 5 marketing tactics? If so, what was your experience?
Share your answers in the comments below.