We’ve bundled up this week our 3 most popular posts about building your brand. You will learn how to effectively build an authentic and strong brand that your customers will love and engage with and how to cleverly use this to grow your business.
Your About page is the most underrated brand-building asset
Advertising costs are rapidly increasing and in the next few years the businesses that will survive will have the best branding. If you can create an attachment between your customers and your brand they will want to buy from you over and over again.
And how can you do that? In this video, we’re going to zero in on the most underrated brand-building asset that most Ecommerce stores often neglect: your About Page.
An about page tells your customers what your business is all about and if you keep it authentic and relatable to your target audience they will intentionally decide to connect and eventually stick with you.
We’ll go through 4 tried-and-tested ways to transform your about page
into a brand-building asset:
1. Upgrade your About page and then link to it prominently.
2. Show what you look like.
3. Show why and what you stand for.
4. Link to your About page in your welcome email.
Read the blog post
The fallacy of building a brand online
We’ve talked in the previous video about authenticity and how showing the real, more human side of your brand to your customers will help them to engage more with you and your brand, and eventually your products.
We are going one step further now and encourage you to take that authenticity to the next level by showing your brand as it really is, including the mistakes. Yes, you’ve heard right. Find your target audience, those who will appreciate you and your brand’s quirks. Find them and keep them, as they will be your best customers and best supporters.
Striving for perfection will also slow you down. Progress, not perfection, is the name of the game. The “polishing” part can come later.
Read the blog post here
4 Smart ways to grow using brand partnerships
Brand partnerships can be a fantastic way to expose your brand to a new audience. What happens often is that brands assume that any other company that targets the same type of customer might be their competition. But with clever brand partnerships you can find brands with values and beliefs that align with yours, and make sure they’re offering products/services that are not direct alternatives to yours.
In an effective brand partnership, both brands exchange valuable offerings. Since you’re exchanging what you already have, you don’t need to increase your marketing spend, and ROI is generally positive.
This video will show you four smart ways you can grow your brand and your business by cleverly using bartering techniques:
1. Cross-posting content marketing.
2. Newsletter or email exchange.
3. Co-hosted bundled product giveaway.
4. Facebook audience sharing with your partner brand.
Read the blog post here
Some highlights from these episodes:
Photo by Nik Shuliahin on Unsplash