4-Step Checklist To Effectively Boost Your Engagement in Email Marketing

You know email marketing is still a big deal. It still drives a lot of revenue within any business – especially in ecommerce.

That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it?

And when it comes to email marketing, you just need to send more emails to a lot of your customers, right?

Wrong.

The key here isn’t to send more emails – it’s to send better & smarter emails that will be opened and clicked on by your customers.

In this week’s video, we’re going to talk about the four steps that will help you catch the attention of your customers and boost your engagement:

[youtube=https://youtu.be/63EIqk_DBnc&w=640&h=360]

If you asked successful email marketers what their biggest secrets are to drive customer engagement up and grow their profit at a faster rate, here is the 4-step checklist:

1. Timing:

There’s nothing worse that shelling out money to get the best email marketing platform, segmenting your customers, sending your emails and receiving almost zero engagement just because you sent your emails at the worst possible time: 11 PM when your customers are sleeping.

You need to figure out the best time of the day, literally, to send out your emails.

Here’s an example you may find helpful:

When in doubt, ask yourself: “when’s the best time for my recipient to receive this email on his inbox?”

2. Segmentation:

Your customers can be grouped into three simple segments, depending on their stage of interaction and buying journey with your business:
– Prospects
– First-time customers
– Repeat customers

To get the most engagement from each customer segment, make sure to send emails that are relevant to each of them.

Simply put, you wouldn’t want to send an email to your repeat customers if that email is specifically intended for first-time customers, would you?

3. Compelling Content with Call To Action:

You can segment your customers and time all your emails all you want, but if your content sucks, your click-through rate will suck, and you’ll be left with sad tears.

Average content will give you average engagement, so you need to focus on producing great content for your customers.

Two things to take note of when it comes to creating compelling content:

– Consistency: The voice, tone and visual identity you use needs to be consistent all throughout your marketing channels.

Tell your own story, your own experience, using your own unique way.

– Clear CTA: What’s the ONE thing you want your customers to do after reading your email?

4. Personalization:

Look, it’s 2018, and email marketing is mostly automated.

You get it.

I get it.

And majority of your customers get it, too.

But you don’t want your emails to feel like a self-sustaining robot is creating it, do you?

This is why personalization is helpful.

Include your customer’s first name.

Or even a bit of product recommendation based on their past purchase history, and they’re bound to appreciate your efforts.

After all, everyone wants to feel special.

And when you personalize your emails, your clients want to give their special attention to your business.

Give it a watch now and let me know in the comments if you have any questions! I’m so excited to hear from you.

Learn more about email engagement and profitable emails on our eBook 7 Hacks To Improve Your Email Profitability:

Some of the highlights from the episode:

Photo by Brooke Cagle on Unsplash