Collection: Designing beautiful and effective emails

This week’s collection is all about (easily) designing beautiful and effective emails. We aren’t all designers and not everyone has access to one. That’s why we’ve been giving you tips on how you can also create good looking, conversion-driven emails even when you’re not a designer. This week we’re revisiting 3 of our most popular videos around this topic.

How anyone can design and send beautiful emails

There is no doubt that compelling content is the most important element in your emails. For the great content to be engaging, it also needs to be sent strategically by optimizing it via personalization, timing and segmentation. But these aren’t enough. The design of the email matters, too. That’s why 51% of B2B marketers prioritize visual assets creation as part of their content marketing strategy.

This video will help you design beautiful and engaging emails. We focus on two things:

1. Using a tried-and-tested email template that just works.
2. Using better imagery in your emails.

[youtube=https://youtu.be/IwoDIxSseb4&feature=youtu.be&h=360]

Read the blog post here

The Picasso Method for being a better email marketer

You might be wondering what that means. There is a famous quote from Pablo Picasso that we would like to use to frame our Picasso Method of learning about email marketing: “Good designers copy. Great designers steal.”

These are our suggested four ways to learn more about email marketing:

1. Go to Really Good Emails.

2. Turn to opinionated email marketing influencers.

3. Join work groups or communities relevant to your niche.

4. Steal with your eyes.

Watch our video to learn more:

[youtube=https://youtu.be/OA7rFYhUgKw&w=640&h=360]

Read the blog post here

One action rule

We’ve talked a lot about how to get your emails looking great, our next video will help you make sure that your emails are also effective by following our “One action rule”.

Here’s how you can use the “one action rule”: before writing your email, figure out the one action you want your reader to do from this email and work towards this by providing relevant content that helps you convince your readers to fulfill this goal.
Nothing more. Nothing less.

Now, there may be some instances where a single call-to-action (CTA) isn’t enough. In this case, a secondary CTA may be added as long as the primary CTA is emphasized accordingly. The “one action rule” doesn’t necessarily mean you need to write just one sentence or just one paragraph. It means that you’re free to write as much content as you’d like, as long as it’s relevant to fulfilling your email’s primary goal.

[youtube=https://youtu.be/_PaEOF12Mzc&feature=youtu.be&h=360]

Read the blog post here

Some highlights from these episodes:

A great email has good content, makes customers feel good, and also looks good. Here’s how you can apply this today.

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Good designers copy. Great designers steal. Here’s how you can learn about email marketing, as inspired by Picasso.

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One Action Rule = Primary goal for writing an email + relevant content to fulfill this goal.

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76% of subscribers make purchases from email marketing. And with almost 4 billion email users worldwide, you need to master the “one action rule” to writing better emails. Here’s how it goes.

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Photo by Alice Achterhof on Unsplash