20 Order Confirmation Email Examples and Subject Lines
CM Commerce Team
Your customer placed an order and can’t wait to receive their new products. There’s just one thing: They don’t know what happens next. You need to set up an order confirmation email that automatically goes out to update your customers on the order process.
Knowing where to start with an order confirmation email can be tough, though. Read on to discover 20 order confirmation examples and subject lines, along with some best practices for creating confirmation emails, to get a head start on your next sales and marketing goal.
What factors make a good order confirmation email?
Order confirmation emails are part of a solid transactional email campaign for ecommerce stores. Creating one isn’t especially difficult, but there are some best practices to follow when you’re setting up your order confirmation template.
An effective order confirmation email will have an emphasis on these key features:
Subject line: the subject line is one of the most important components of most emails. You want to write a subject line that gets straight to the point. This has two benefits: It helps ensure your email doesn’t get thrown in the trash bin and that your customer reads the email.
Content: the information you provide in an order confirmation email is critical. It’s good practice to include a list of the products, the order total, when the order will ship (if applicable), and any information your customers need to know about the next steps.
Call to action: you might not need a salesy CTA for an order confirmation email. A link to your customer’s order status or account information can be helpful. You can also include subtle marketing CTAs, like a referral opportunity or social sharing buttons.
Email design: an order confirmation email doesn’t need to be flashy. Since you’re likely conveying purchase totals and images of your products, it’s best to keep these emails simple and sharp. Tables are one of the most common ways to communicate information in a confirmation email.
You can do A/B testing to determine the best content for your order confirmation emails. Once you have that nailed down, create a template and set up your transactional email strategy.
20 effective order confirmation examples and subject lines
Creating an order confirmation email can seem overwhelming at first. With these order confirmation examples and subject lines, you have plenty of inspiration for setting up an email campaign that your customers appreciate.
Why it works: order confirmation is practical in crowdsourcing—your “customers” appreciate order insight, as well.
Crafting an effective order confirmation email takes a little bit of time. Aside from reviewing these order confirmation examples and subject lines, there are a few steps you can take to make the process a little more efficient:
Decide what level of detail you want to provide in the email.
Ensure you have the appropriate tools to automate the process.
Find a solution that helps you analyze your confirmation emails.
The right email marketing tools can make a significant difference in putting together transactional emails like order confirmations.